Bao Yongting and Wang Weiqiu reported on October 22nd: The second Yangtze River Delta International Cultural Industry Expo held a press conference today. Gu Chunxi, vice president of the Shanghai International Trade Promotion Committee, introduced the situation of the overseas Jinghua exhibition area.
Since the end of 2018, the 2nd Yangtze River Delta Cultural Fair has started overseas exhibitions. After a year of unremitting efforts, the Overseas Jinghua Exhibition Area of the Yangtze River Delta Cultural Fair has gathered from a variety of cultural and creative enterprises and projects from all over the world. Its overseas group exhibition area is nearly 4,500 square meters, accounting for 12% of the total exhibition area; the number of exhibitors is 109, accounting for 13% of the total number of exhibitors, from 15 countries and 2 regions, including the United States, the United Kingdom, Germany , Italy, Spain, Sweden, Australia, Mexico, Israel, South Korea, Japan, Thailand, India, Singapore, South Africa, China, Macau, China, Taiwan, etc.
Gu Chunxi said that we hope to make the Yangtze River Delta Cultural Fair a strategic cooperation platform for radiating two fans at home and abroad, and become a huge port for the circulation of cultural industries at home and abroad.
Overseas cultural and creative enterprises and institutions can directly experience the market demand and development prospects of the cultural and creative industries in the Yangtze River Delta, show the latest achievements and advanced experiences of the cultural industry in the Yangtze River Delta government and consumers, and open up new market space in the Yangtze River Delta. .
Governments and cultural enterprises at all levels in the Yangtze River Delta can directly learn the advanced concepts and excellent technologies of overseas cultural industries, and introduce cultural and creative projects, capital, technology and talents for local industrial upgrading and urban transformation. They can also connect high-quality overseas cultures. Industrial partners and suppliers will promote the “going out” of local cultural industries and give play to the open advantages of the Yangtze River Delta cultural industry in the context of “One Belt, One Road”.
In order to promote the exchange and cooperation of cultural industries at home and abroad, this year's exhibition focused on various forms of special conferences and trade matching meetings. In the special conference, the Swiss Creative Center will hold the “Swiss Creative Industry Promotion Conference” at the exhibition to introduce the latest development achievements of the Swiss cultural and creative industry. The Macao SAR Government Cultural Industry Fund will hold the “Macau Film and Television Culture Industry and New Projects Conference”. ", introduce the latest projects and cooperation opportunities of the film industry in Macau.
In the economic and trade matching meeting, the "Overseas film and television industry special" will be arranged. The Yangtze River Delta film and television related enterprises will cooperate with the film and television companies in Thailand and Macao to conduct film cooperation, film and television works, and commercial advertisements. In the "High-end Art Special", domestic art related units will cooperate with GAA - Global Art Agency - International Art Institute and its artists to cooperate in the field of fine art and painting; in the "Overseas Cultural Equipment Special", domestic related cultural enterprises will be equipped with Korean cultural equipment. The enterprise pavilion conducts cooperation and negotiation on cultural and technological equipment such as AR and VR; in the “International Cultural Authorization Transaction IP Special Session”, the National Foreign Cultural Trade Base (Shanghai) organizes and deepens the docking of domestic and foreign cultural licensing transactions.
It is reported that the preparatory work for the 3rd Yangtze River Delta Cultural Fair in 2020 has been launched. The overseas cultural exhibition area of the ICIF will launch a number of cooperation preparations for the 3rd ICIF. For example, the Swiss Creative Center will hold the “Swiss Creative Industry Participation in the Third Yangtze River Delta Cultural Fair Work Conference” on the spot with the organizers of the ICIF.
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